Internet Marketing Hype

November 28, 2008 | Leave a Comment

People complain that there is a lot of hype in internet marketing. That it is easy to make money online, or how all you need to make money online is to buy a certain product. Make $200 sales a day or $1,000 sales a day. How about how certain products will kill a certain company, or destroy them, or dominate this or the other? Or how you can rip off the big brother because big brother can afford the loss.

The truth is internet marketing is marketing, and marketing is all about the hype. Is there an ounce of truth in the internet marketing claims? Yes, I believe it is true. But just because it is possible doesn’t mean that it is probable. An internet marketer may have achieved success with his methods, however doesn’t mean that those methods are suitable for everyone. Personally, I think it’s more a case of finding a method that works for you, and keep refining or expanding that method into a system.

All is fair in the game of marketing, as long as there is a grain of truth in the sales copy. As long as the internet marketer has produced results, he is entitled to market his product in the best possible light. Look at the off-line traditional advertising, just because a hair product can make your hair look good, it’s not going to turn you into Brad Pitt. But as long as the product works on your hair, the marketer can use Brad Pitt to sell his product.

At the end of the day, it comes down to the basics that work. Stop chasing after every new system that are being sold, or something that promises quick results. It may work for someone who has been in the game long enough, or for someone who has a mentor to guide him. For the rest of us, we just keep our expectations realistic, and do what we enjoy. If something works, improve it. If it doesn’t lose it, have an exit strategy in place.

Posted by adrian | Filed Under Internet Marketing 

My Squidoo Book

November 7, 2008 | Leave a Comment

Built any lenses lately?

I have been spending quite a lot of time in Squidoo lately, creating lens and learning about ’stuff’. Then I decided to write a book about using HTML to create great looking lenses. The wordpress guys say code is poetry, and I am inclined to agree. Just a simple line of code can make a lens look so much better. So that is what my book is about. The cool thing about it is you can use for wordpress blog as well.

This helps because the fonts options in squidoo and wordpress is quite limited. By using HTML, you can use just about any fonts and size you want. It allows you to change font color, highlights, underline, and lets you get creative.

You will find it in my download section or you can download it here.

I also found some really useful lenses which I included in the book. You might want to read about it if you are interested in Squidoo. The graphics you see here are from Donna Maher, @ www.bizunlim.com/squidoo.

Since I built it, I might as well show it off. Here’s my lens: www.squidoo.com/RestaurantRecipesNow

Posted by adrian | Filed Under squidoo