PLR Content
When you use PLR content, you don’t want to publish it as it is. There are hundreds, perhaps thousands of people with the same content. Publishing as it is will be considered duplicate content by the search engines and will not show up in the search engine results. Hardly what you want, since you want to your article to show up in the search engine search. You should read it first, absorb it, then rewrite it using your own words. This is how you write unique content. You want to use PLR content as a source of information, tweak it and make it your own.
People don’t do this because a) they might have trouble writing or b) don’t know how to do it quickly and effectively. Many people just change the title, add an introduction and a summary. This is known as article wrapping. I suppose if you use as content on your own site, it might be enough. If you don’t really care what search engines think. You certainly can’t do that if you want to submit your article to a article directory, like EzineArticles.com. Not only will your article be rejected, you might be banned from future submissions altogether.
Writing an article from scratch takes time. Normally, you would research a minimum of 3 articles, no more than 5 would be sufficient. It takes time to read and absorb the articles, before you write a completely new article on the topic. Using PLR content, it may only take you a quarter of the time to rewrite it. If you can rewrite 1 article, you can rewrite 5. That is being efficient, and your articles can be considered unique.
The advantage of rewriting your PLR content is you get rewarded in the search engines. Your chances of having more of your content appearing in search engines results increases. You will also have more content for your site, or for submission to article directories. Your readers will probably appreciate your articles more, since they will not have seen it anywhere else.
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