Michael Cheney Golden Thread

October 8, 2008 | By adrian | In Internet Marketing

I’m sure many of you have heard of Michael Cheney’s Golden Thread. He held a live webcam show yesterday, which I was not able to attend due to our time difference. You can see some case studies at www.GoldenThreadSite.com.

The reason I want to discuss this:
1) Michael Cheney spent 6 weeks creating this product.
2) Spots available - 500.
3) Cost per spot - $ 1,997.
4) Pay by installment - $ 2,200.
5) Total sales - Over $ 1 million.

Now that’s marketing! That is what top internet marketers do it, by spending 6 weeks on product creation, he stands to make over $1 million in sales. Of course, the work doesn’t end there, he still has to market the product but the hardwork is already completed in the initial 6 weeks. Even though Michael Cheney will still provide coaching calls, he also has other people providing support in US, Europe and Asia.

He chose a selected few people to test his product, provided coaching and when they have succeed in their internet sales, he used the test group as case studies to market this product. Done this way, he has very compelling proof that will have people reaching for their credit cards.

When top internet marketers talk about making real money by creating your own info products, this just drives the point home. Michael Cheney ensures that his case studies achieve results, and if you take a look at those case studies, there wasn’t that much work involved. It’s a true plug and play, fill in the blanks system. He calls it his Cash Cannons.

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